From Transactional to Transformational

NextGen Benefits Ascend 2026 Summit — AttendAscend.com

The broker’s era didn’t end because the products changed — it ended because client expectations did. Employers no longer need someone to shop for quotes or negotiate renewals. They need someone who can guide, interpret, diagnose, and lead. They need an adviser who understands the business, not just the benefits.

This is where the NextGen Adviser rises.

NextGen Advisers don’t push policies.
They solve business problems — cost volatility, risk exposure, workforce productivity, cash-flow unpredictability, and a healthcare system that feels impossible to control.

They walk into the C-Suite not as vendors, but as strategists.
They speak the language of the P&L.
They drive outcomes, not transactions.

That shift — from transactional to transformational — is what separates yesterday’s brokers from tomorrow’s leaders.

At ASCEND 2026, you’ll learn exactly how to:
• Position yourself as a strategic adviser to CEOs and CFOs
• Replace quoting with diagnosing
• Lead employers through supply-chain reform
• Deliver a model that improves outcomes and reduces cost
• Build a practice that commands respect, not discounts

If you’re ready to step into the role clients actually need — the role only you can own — the roadmap is waiting for you.

ASCEND is where brokers become advisers and advisers become leaders.

Secure your seat at AttendAscend.com.