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Why NextGen Changes Everything

Written by Nelson Griswold | Dec 10, 2025 4:40:33 PM

NextGen Benefits Ascend 2026 Summit — AttendAscend.com

The broker who keeps selling insurance to HR is playing a shrinking game. The rules are old, the margins are tight, and the value proposition gets thinner every year. Meanwhile, the employers you serve are facing rising costs, frustrated employees, and a benefits system that feels increasingly out of their control.

NextGen Advisers play a different sport.

Instead of chasing renewals, they manage the employer’s health-care supply chain.
Instead of hiding compensation, they align it.
Instead of selling insurance, they sell strategy — directly to the C-Suite, where the real decisions (and real impact) happen.

This isn’t an evolution of the traditional broker model. It’s a declaration of independence from it.

NextGen flips the script:
• From passive to proactive.
• From transactional to transformational.
• From commodity pricing to strategic leadership.

At ASCEND 2026, you’ll learn the frameworks, systems, playbooks, and leadership mindset required to rebuild your business from the ground up. You'll hear from the industry’s most innovative thinkers, collaborate with top-tier advisers, and walk away with a blueprint for becoming indispensable to your clients.

The opportunity is massive. The window is closing.

Join the revolution.
Become the kind of adviser the future demands.
And discover why NextGen doesn’t just change the game — NextGen changes everything.

Learn more at AttendAscend.com.